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The Truth on Counting Macros

The Truth on Counting Macros

A lot of people are into counting macros these days. 10 years ago, the word macros was not even known by most people. I’m going to address the pros and cons of counting macros.

What are Macros?

Macro is short for macronutrients, which consists of the total grams of protein, carbohydrates (carbs), and fats. Macros added together consist of the total calories, minus the fiber.

  • 1 gram of carbs = 4 calories
  • 1 gram of protein = 4 calories
  • 1 gram of fat = 9 calories

For example if you consumed the following:

  • 100g of carbs (400 calories), 30g which are fiber (subtract 120 calories)
  • 100g of protein (400 calories)
  • 100g of fat (900 calories)

Total calories would = 1580 calories ( 280 carbs+400 protein +900 fat)

In addition, the % of macros in the example above would be:

  • 18% carbs
  • 25% protein
  • 57% fat

Pros of counting macros

Counting macros can be very beneficial in reaching fitness and weight loss goals if done properly. For example, minimizing carbs while increasing protein and fats have been notorious for dropping body fat. Bodybuilders and other physique athletes have used this method since the 70’s and people continue to use this approach today.

Monitoring macros can also be beneficial for people with diabetes or insulin issues where they have to measure and control their blood sugar levels.

Cons of counting macros

Relying on on counting macros for your total nutritional program can have its draw backs. Eating donuts and ice cream just because it fits into your macros (IIFYM) can have a detrimental effect on the internal organs, particularly the pancreas and the liver, and even more so if your over 50 years old and have any pre exciting medical conditions.

What we do

At Dale’s Raw Foods, we focus on providing whole, unprocessed foods that are high in nutritional value. While the macros of our products is pretty good, that’s not our main focus. See this article What is Raw Food

Our first priority is the quality of the food, the macros are a byproduct of our ingredients and manufacturing process, keeping the products raw. Of course we can try to manipulate our protein bar macros to fit someones diet, however we'd be compromising our unprocessed ingredients. See this article on The Science of Making Protein Bars.  


It’s up to you to decide if counting macros and eating junk is ideal for you or if eating the highest quality food is most important.

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  • Dale Buchanan