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Fudge Brownie Discontinued

Fudge Brownie Discontinued

Many manufacturing companies discontinue the production of products from time to time. The automobile industry is a prime example. The car that you once loved is no longer being made or sold. There are many reasons for this, and it usually begins with poor sales of that item. 

The food industry is no different. Every once in a while, we have to evaluate our brand and decide what items need to go, what stays, and what is on the horizon. Failure to do this frequently is failure to stay in tune with our business and brand, and ultimately the end to the business. 

We recently discontinued the Fudge Brownie raw protein bar for the following reasons:
  1. We don't get very many complaints, but when we do we pay attention. 90% of our complaints were for the Fudge Brownie flavor. 
  2. Due to the nature of the high amount of raw cacao mixed with the acai powder, the bars were very dry and we tried endlessly to fix the issue with no positive results.
  3. We already have many other chocolate flavors in our line up such as Chocolate Almond Coconut, Chocolate Chia Maca, Mint Chocolate Chip, and Chocolate Peanut Butter.  
See all protein bar flavors here
    New Protein Bar Shape

    New Protein Bar Shape

    You may have noticed that our protein bars have changed shape and have new packaging and boxes. 

    Here is a video explaining the changes:

    The new protein bar shape is thinner and longer...

    Not to worry! Each bar is still the same volume of 60g, as before, and all of our protein bars are still plant based (vegan), gluten free, non-gmo, and free of dairy, and soy. None of the nutritional values or recipes have change. 

    We decided to go for a more simplified look of our packaging with less text and less space inside the wrapper. The result is what you are now seeing as the changes. We were also able to make the boxes smaller, which saves paper. Rest assured, the volume of a box of bars is exactly the same as before...12 bars at 60g per bar. 

    Here is a photo of the new bar shape at 60g.

    Here is a photo of the new bar compared to the old bar shape...same weight of 60g each.


    The Benefits of Ginger

    Ginger is a plant that originates from the rainforest in Southern Asia and its root is widely used as a spice in many of our foods.

    Many people don’t take advantage of the healing effects raw ginger has on the body. Ginger has many therapeutic effects such as calming an upset stomach and muscle aches to fighting off the common cold and ridding the body of toxins.

    Here are some more ways ginger can help heal the body:

    1. Aids in digestion. Ginger has anti-inflammatory effects and helps ease nausea and fight a stomachache while moving things along in the digestive tract. The digestive benefits of the fibrous root will stimulate the digestive system and helps move food through the gastrointestinal tract quicker.
    2. Helps fight off the common cold and flu. Relieves congestion and detoxifies the body by getting rid of toxins.
    3. Reduces Nausea. Relief from morning sickness, motion sickness, gas, diarrhea and even helps relieve menstrual cramps, too!
    4. Soothes sore muscles. Since ginger has anti-inflammatory effects it’s known to be effective against exercise-induced muscle pain. The anti-inflammatory effects can also help with osteoporosis.
    5. Lowers blood sugar and cholesterol levels


    Photo used by permission from Adobe Stock

    Dale's Raw Foods uses ginger in our Carrot Cake raw protein bar and have plans to use ginger in future flavors. 

    Two New Flavors


    Cinnamon Roll Raw Protein Bar


    Banana Nut Bread Raw Breakfast Bar

    Protein and Breakfast Bar singles

    You can now purchase individual protein and breakfast bars instead of only by box of 12 or variety packs. This is the first time since the inception of our company that we have offered individual bars.

    Keep in mind that the best value value will always be to purchase a box of 12 bars of one flavor. Also, discounts and coupons do not apply to individual bar purchases. 

    You can now shop for a single protein or breakfast bar from our website here 

    Wall Street Journal Article

    WSJ Article“I’m not a foodie,” Ms. Pao says. “I eat to live, not live to eat.” Ms. Pao says she can’t be bothered cooking and used to order takeout, like pizza. “Then I realized the ease of a blender,” she says. At least one meal a day comes out of the blender, whether it is a smoothie of almond milk, leafy greens, chia seeds and frozen fruit, or apple-butternut squash soup. She always travels with her blender and Dale’s raw protein bars."

    See full article here