Fudge Brownie Discontinued
Many manufacturing companies discontinue the production of products from time to time. The automobile industry is a prime example. The car that you once loved is no longer being made or sold. There are many reasons for this, and it usually begins with poor sales of that item.
The food industry is no different. Every once in a while, we have to evaluate our brand and decide what items need to go, what stays, and what is on the horizon. Failure to do this frequently is failure to stay in tune with our business and brand, and ultimately the end to the business.
We recently discontinued the Fudge Brownie raw protein bar for the following reasons:
- We don't get very many complaints, but when we do we pay attention. 90% of our complaints were for the Fudge Brownie flavor.
- Due to the nature of the high amount of raw cacao mixed with the acai powder, the bars were very dry and we tried endlessly to fix the issue with no positive results.
- We already have many other chocolate flavors in our line up such as Chocolate Almond Coconut, Chocolate Chia Maca, Mint Chocolate Chip, and Chocolate Peanut Butter.
- Dale Buchanan